How to increase page speed in 7 steps
Google’s mobile guidelines don’t have specific details about page speed or mobile speed, but it’s still important for mobile SEO for several reasons. Google has a limited amount of time that it spends crawling each site, and making sites load faster encourages Google to crawl more pages. This means that improving your site speed can promote faster discovery and indexing of new pages and new content, as well as a comprehensive crawling of deeper pages in the site. Even if your rank stays the same on a page-by-page basis, the total number of pages that have the ability to rank increases, often impacting overall organic traffic, especially for long-tail terms.
Besides crawl budget considerations, your mobile speed and response time also have an impact from a real user perspective, that is often reflected in high bounce rates.
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When optimizing your mobile website load and performance optimization, the goal should always be to consider the worst-case loading scenario on mobile devices, over any other performance metric. Do a website speed test and optimize your website performance to ensure you are providing as many mobile users as possible the fastest page possible. Even as mobile networks get faster, it’s ideal to load a page in less than 3 seconds, or by Google’s recommendations, less than 1 or 2.
But mobile browsers parse and load pages differently than desktop browsers. In simple terms, desktop browsers are better at loading pages with many small requests, whereas mobile pages are better at loading pages with fewer, more organized requests, even if they are slightly bigger. The number of elements that must be fetched from the server to load a page is called round trip requests, or RTRs. A big part of optimizing and improving mobile page speed is minimizing RTRs.
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You can think about RTRs like trips to the grocery store to fetch items in order to complete a recipe. If you need 4 onions, you don’t want to make a separate trip for each of the onions—it would be better to get them all at once, and even better if you could get the 4 onions and some of the other ingredients in the same trip. If the 4 onions were packaged with other ingredients like peppers, mushrooms, and celery, all required for the recipe, then that would be even better.
Here are a few recommendations to optimize the speed of your mobile sites:
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Category: mobile
